PEVY

ZENG

PEVY

ZENG

Design Projects

See All

Classpass App Redesign

Alessi Creative Brief

Dairy Drop Ordering System Design

About Me

Pevy Zeng

I’m a Product Manager with a UX toolkit. I turn research and customer insight into focused MVPs, testable prototypes, and clear specs teams can ship. I frame problems, prioritize roadmaps, and keep trade-offs explicit. Experience in Australia, Beijing, and Toronto helps me build for different cultures across SaaS, travel, and F&B. I align design and engineering around measurable goals and ship outcomes grounded in data and usability.

Skills

Agile ・ Scrum ・ Road-mapping ・ Backlog Prioritization ・ User-Story Mapping ・ OKRs

Product & Delivery

HTML ・ CSS ・ JavaScript ・ WordPress ・ Webflow / Lovable ・ API Testing

Web Development

Figma ・ Framer ・ Adobe CC ・ Design Systems ・ Interaction Design ・ Usability Testing

Design & Prototyping

Work Experiences

Toronto, ON

Product Strategy & Design Intern — Plaiced (AI Social-Listening SaaS)

Apr 2025 –May 2025

https://placid.app/

- Conducted competitor research and user-flow mapping to define an ‚ an ~10-item MVP backlog in collaboration with the product lead. - Designed wireframes and interactive Figma prototypes that trimmed onboarding steps from 9 to 5 in an internal usability test. - Facilitated sprint planning and backlog grooming alongside 2 designers and 2 engineers,coordinating daily stand-ups and a two-week release cadence.

Toronto, ON

Product Strategy & Design Intern — Plaiced (AI Social-Listening SaaS)

Apr 2025 –May 2025

https://placid.app/

- Conducted competitor research and user-flow mapping to define an ‚ an ~10-item MVP backlog in collaboration with the product lead. - Designed wireframes and interactive Figma prototypes that trimmed onboarding steps from 9 to 5 in an internal usability test. - Facilitated sprint planning and backlog grooming alongside 2 designers and 2 engineers,coordinating daily stand-ups and a two-week release cadence.

Toronto, ON

Product Strategy & Design Intern — Plaiced (AI Social-Listening SaaS)

Apr 2025 –May 2025

https://placid.app/

- Conducted competitor research and user-flow mapping to define an ‚ an ~10-item MVP backlog in collaboration with the product lead. - Designed wireframes and interactive Figma prototypes that trimmed onboarding steps from 9 to 5 in an internal usability test. - Facilitated sprint planning and backlog grooming alongside 2 designers and 2 engineers,coordinating daily stand-ups and a two-week release cadence.

Beijing, China

Project Manager — Mafengwo

May 2022 – Dec 2022

https://www.mafengwo.cn/

- Launched 10 weekend-getaway products, serving 30–300 travellers per trip and generating six-figure CAD revenue within eight months. - Acted as Scrum Master, hosting daily stand-ups and managing task boards across ops, design, and engineering teams. - Responsible for event budget up to $20K, negotiated venue & transport contracts to ensure successful event under budget.

Beijing, China

Project Manager — Mafengwo

May 2022 – Dec 2022

https://www.mafengwo.cn/

- Launched 10 weekend-getaway products, serving 30–300 travellers per trip and generating six-figure CAD revenue within eight months. - Acted as Scrum Master, hosting daily stand-ups and managing task boards across ops, design, and engineering teams. - Responsible for event budget up to $20K, negotiated venue & transport contracts to ensure successful event under budget.

Beijing, China

Project Manager — Mafengwo

May 2022 – Dec 2022

https://www.mafengwo.cn/

- Launched 10 weekend-getaway products, serving 30–300 travellers per trip and generating six-figure CAD revenue within eight months. - Acted as Scrum Master, hosting daily stand-ups and managing task boards across ops, design, and engineering teams. - Responsible for event budget up to $20K, negotiated venue & transport contracts to ensure successful event under budget.

Beijing, China

Marketing and Events Manager — Café Culture

Nov 2019 – Jan 2022

https://cafeculturedigital.com/

- Managed 8 national coffee festivals across China; standardizing event planning that reduced lead time from 12 to 6 weeks. - Launched cross channel campaigns with Vitasoy & Sanitarium; grew social community +30 % and captured 15 K new social media subscribers. - Coordinated 20+ influencer partnerships, aligning content calendars and KPIs with sponsors; resulted in 10+ successful events.

Beijing, China

Marketing and Events Manager — Café Culture

Nov 2019 – Jan 2022

https://cafeculturedigital.com/

- Managed 8 national coffee festivals across China; standardizing event planning that reduced lead time from 12 to 6 weeks. - Launched cross channel campaigns with Vitasoy & Sanitarium; grew social community +30 % and captured 15 K new social media subscribers. - Coordinated 20+ influencer partnerships, aligning content calendars and KPIs with sponsors; resulted in 10+ successful events.

Let's work together

Linkedin
pevyzeng@gmail.com
pevyzeng@gmail.com
pevyzeng@gmail.com

© 2025 Designed & Developed by Pevy Zeng

© 2025 Designed & Developed by Pevy Zeng